Many years ago
I was sitting at my desk
a monthly magazine for
the Water board
sitting beside me was the file for the Quantity surveyor magazine
and the RSPCA journal amongst half a dozen similar titles
every one important
but hardly inspiring for a 22 year old
who dreamt of flowing white dresses, a white iced cake, a handsome groom standing at her side and honeymoons on exotic islands!
as lunch rolled round out came
the American Bridal magazine
and as the pages were leafed through
a mad idea started to form in my fertile young mind
Why could we not have a Bridal Magazine in Australia?
so research was done
advertising staff spoken to
the Boss, David Boyce, was approached
YES we could as long as it didn't cost any money!!!!
Now you're Engaged
the illustrations for your trousseaux were drawn by a close friend
the going away outfit rather dates me
but not nearly as much as the metal Oroton which was a must have
and you could have your wedding on film and in colour!!!
but as one does at the age of 22
I wandered off to Melbourne to
Georges Advertising Department
and so was not on board when
those very important but technical magazines found homes with other publishers
and this one became the centre piece of Warwick Boyce Publishing and changed its name to
BRIDE TO BE!!!
and it branched out
to become the biggest selling Bridal Magazine in Australia
Would I like to have still been there when this happened
Am I glad I wasn't?
Because in Melbourne I met that handsome young groom and
two years later I had the white dress...but not the cake!
Have you ever walked away from something that might have been?